Top 5 Social Apps on Android in Uruguay Q4 2023

In the fourth quarter of 2023, the top social apps on the Android platform in Uruguay displayed diverse trends in downloads, revenue, and active users. Here’s a closer look at how TikTok, Instagram, Threads, Facebook, and Instagram Lite performed during this period.

TikTok from TikTok Pte. Ltd. experienced a steady weekly revenue, peaking at approximately $10K in the final week of December. Weekly downloads fluctuated, reaching a high of 10.9K in the week of November 20. Active users saw a gradual decline from 591K at the beginning of the quarter to 510K by the end of December.

Instagram from Instagram showed a consistent revenue trend, with a peak at $987 in the first week of October. Weekly downloads reached their highest at 8.2K in the week of November 20. Active users remained relatively stable, averaging around 1.24M throughout the quarter.

Threads, also from Instagram, did not generate any revenue but saw a significant increase in weekly downloads, peaking at 10.4K in the first week of December. Active users grew from 40.6K at the start of the quarter to 67.3K by the end of December.

Facebook from Meta Platforms, Inc. had modest revenue figures, with a peak of $224 in the first week of October. Weekly downloads remained steady, averaging around 4.7K. Active users hovered around 1.05M throughout the quarter.

Instagram Lite from Instagram did not generate any revenue but saw a gradual increase in weekly downloads, peaking at 5K in the first week of November. Active users showed a consistent upward trend, rising from 47.9K at the beginning of the quarter to 57.8K by the end of December.

For more detailed insights and data, visit Sensor Tower.